„I’m interested in the photo and in its complete unity. A unity, which includes plenty of atmospheres, colours and details“ With these words, Karl Zotter, founder of Mass Emotion Media explains his passion behind the 360° round shot. Karl Zotter’s photographic enthusiasm was always in the illustration of big groups. For the connection with a meaningful, living, background he invested into a panorama camera with the highest resolution worldwide and an absolutely unique system. After two years of technical development of his new system, he released his idea as Mass Emotion Media.